Thoughts On The Tech Industry

Software Truth Commission Subpoena's Software Execs

I gotta admit, this is some of the funniest software exec video I have ever seen (that I can talk about anyway).  Our former client BigFix has rolled out a new viral series called Software Truth.   Come see James Smith, software sales exec, testify nervously before the Software Truth Commission.  Hilarious!   

Brilliant - witty, entertaining, memorable and makes the point.

Join Krugle, Get A Free House

Wow,  getting rough out there to find top technical talent.  Any developer with any sense at all would want to join Krugle 'cause it's a hot company, just closed it's B round in record time and is solving some very important/big problems, but I think the guys have lost it.  They are actually giving away a free house to anyone who joins the company.

Check it out here.

So What Do You Do? Fill In The (Blank)

Everyday, we meet a lot of early stage companies in the tech industry.  By the way some describe themselves, you'd think marketing consultants would be very busy, because a lot of these companies need a lot of help figuring out what they do, the problem they solve, or the market they address.

Here's a little exercise.  Fill in the blanks for what you think you are offering the market:

"The most important thing our product does is (functionality) because nobody else helps (target customers) solve this (business problem) the way we do because of (differentiation) and this is valuable because (so what)."

Can you easily fill in the blanks?  Better yet, get the rest of your management team to independently do the same exercise and compare the result.  Same answers?